Search Engine Optimization (SEO) is the process of ranking and driving “free” or “organic” traffic to your website from search engines. The major search engines are Google, Yahoo, and Bing. Unlike PPC, SEO does not involve paying anything to the search engine providers to display your website and content. We’ve assisted all different sorts of businesses, from multi-billion dollar companies to Ma and Pa’s, capitalize on increasing their businesses visibility in the organic search results. We know we can help your business too!

Pay Per Click (PPC) is a model of digital marketing in which advertisers are able to display ads on the search engines and internet for a fee, which is generated every time the ad is clicked. There are many different types of PPC: search engines, social media, banner or display ads, retargeting, in-game ads, and video. We have experience in all different mediums for online, paid advertising. Just about every type of commercial business is able to benefit from paid advertising. Contact us to learn more about how we can help yours!

Social Media Marketing (SMM) is the process of leveraging online, social interactions to drive relevant web traffic and awareness to your brand or products. Some of the most popular social mediums include Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram. However, there are plenty of other social media networks, with millions of users too. At SoJo SEO, we know social media can greatly increase your online visibility. We strongly believe in using social media to develop and foster communities that support your business!

Reputation Management has historically been associated with public relations. However, the rise of search engines and social media has had a paramount impact on the importance of monitoring and addressing your business online. For instance, it is well understood that good reputation management directly correlates to higher search engine rankings in both organic and local search results. Do you know what potential customers are reading online about your business? We monitor your reputation, but we also work hard to make it great!

Local search generally refers to search engines displaying content that is relevant to a specific geographic area. Most of the time, local results will be triggered when search queries are written with geographic qualifiers, such as “in Utah” or in “Salt Lake City.” Local search is constantly evolving and changing. It seems like what worked yesterday might not work anymore tomorrow. Accurate online citations and business listings, combined with customer reviews drive local search. We can help your business navigate local search with ease!

Analytics is the process of tracking the web traffic that visits your website. We utilize Google Analytics to track the interactions and usage of your website by visitors. Through analytics we are able to track the different mediums: organic search, social media, referral, direct traffic, etc., that potential customers use to find your website. With this knowledge, we customize our strategies to drive the most relevant traffic to your website. Understanding analytics and reporting will help any business make better decisions with their money!