Influence and Manager your Brand's Content Online
Many marketing executives fail to understand how poor online reputation management can damage their company’s sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who has been working with companies and executives for the past 10 years to improve their online reputations.
Own Your Search Engine Results Page (SERP)
Don’t be content with only a handful of links at the top of a search engine results page for your brand. Take full advantage of your SERP by working to control as much of it as you can from top to bottom.
Claim your brand’s social media profiles and use them. Some of them will have more benefit for you than others, but you still want to claim your brand name on all the major social networks and update them regularly.
Think Outside the Box
Opportunities to get noticed on the web abound. For example, encourage customers to show how they’re using your product through YouTube videos. Videos tend to rank very well on Google and other search engines.
Have an Active PR Strategy
Don’t simply rely on “company news” for your press releases. Look for unique ways your products are being used. Publicize partners you’re working with. Sponsor events that may get press.