PPC

Pay-Per-Click advertisements are the sponsored links that appear above or to the right of the natural search results. PPC can create immediate online visibility in prime webpage real estate. This type of campaign must be handled carefully, and our marketing experts will help you set up and manage a cost-effective strategy for a profitable return on your investment. We combine SEO, PPC and other strategies to further increase your exposure and sales.

Things can get complicated quickly with PPC campaigns if you don’t do your homework, especially when marketing large numbers of products and targeting expansive lists of keywords. Simply throwing money at large campaigns isn’t the answer; you need experienced SEO strategists who know how to target specific markets and segment campaigns in a way that minimizes the cost-per-click for you, the advertiser. With keyword research, analytics and competitive analysis, our SEO teams are able to create precise PPC campaigns for your most profitable and strategic keywords, structured in a way that makes every penny count.
Pay per click advertising (PPC) can be an excellent tool for your internet marketing strategy. We make sure that these campaigns are being executed at a cost that is profitable by keeping a close eye on metrics such as the cost per acquisition (CPA). We use other metrics, such as the click through rate (CTR), to make sure the pay per click ads use content that effectively resonates with users.

Paying too much for a customer can crash a campaign and we will make sure you avoid this painful experience. Ultimately, managing all these costs will result in an excellent conversion rate, optimal profitability and maximizing your ROI. Targeting traffic, hitting the keyword sweet spot and capturing key demographics both locally and nationally is our jam. Media buying is a service but mastery of pay per click advertising is an art.